Lead strategic commerce growth for WIRED’s direct-to-consumer and affiliate initiatives.

• Identify and execute on business opportunities and net new consumer experiences that disrupt the current affiliate mode: checkout on site via a partner to provide an improved eCommerce experience to the WIRED reader. Direct to consumer experiences
• Ensure all commerce content is of exceptional quality and adheres to brand voice across channels and is exceptional in consumer engagement.
• Build a Direct audience for wired including newsletter social and grow revenue from these mediums. Direct Revenue Strategy: Build and execute strategy to drive audience directly to shop WIRED.com by building a compelling value proposition for shopping and repeat audience monetization.
• Develop a commerce proposition that is differentiated within the market, and adds value for the reader, our partners, and the WIRED brand itself
• Improve repeat engagement on commerce content
• Work on new product features including integrating Commerce on WIRED App (New product feature)
• Drive macro-level commerce innovation by identifying, incubating, and launching entirely net-new revenue streams.
• Partner with product/audience for comprehensive content and site audits to identify friction points and execute end-to-end optimizations of the on-site e-commerce experience.
• Represent the Commerce division as the lead negotiator in high-stakes, enterprise-level discussions.
• Structure and secure deep strategic alliances, white-label partnerships, and exclusive, multi-year contracts with tier-one retailers (e.g., Best Buy,Amazon, Walmart).

Requirements

• 15 years of dedicated content and commerce experience required with experience in scaling a business
• Strong people management skills required to champion and rally the team towards an evolving media landscape
• Experience overseeing direct email marketing strategies to maximize audience engagement and lifetime value.
• Experience running a direct to consumer business - managing first party data, direct email marketing required.
• Experience building a content commerce business off platform on social, required
• Proven vendor and partner relationship management with a commercial viewpoint
• Team management and 5 years of leadership experience is required
• Comfortable with revenue forecasting and planning
• Experience communicating with and presenting to senior executives, and translating company priorities into actionable goals for teams.
• Demonstrated history of fostering and sustaining a diverse and inclusive team; expertise in mentorship and team leadership.