Brand Director
PrimaLoft
Latham, NY (Remote)
$0K/yr - $0K/yrIn-houseFull-timeSenior level8+ years exp.
2 days ago
EVP, Director of Brand Strategy, Consumer
New York City, NY (Hybrid)
$258K/yr – $279K/yrDirector/Executive15+ years expFull time
Posted 4 months ago
Job Summary
Own holistic brand strategy leadership for health consumer brands, coordinating cross‑functional teams and expanding beyond briefs to drive breakthrough creative and business growth.
- Responsibilities: Lead consumer strategy initiatives spanning customer mindset, behavioral data, clinical brand relevance, and customer experience.
- Collaboration: Build high‑functioning cross‑discipline teams and partner with engagement strategy and analytics to turn ideas into cohesive consumer programs.
- Client leadership: Serve as a strategic partner to agency leaders and clients, pushing boundaries without eroding confidence.
Job Description
Own holistic brand strategy leadership for health consumer brands, coordinating cross‑functional teams and expanding beyond briefs to drive breakthrough creative and business growth.
- Responsibilities: Lead consumer strategy initiatives spanning customer mindset, behavioral data, clinical brand relevance, and customer experience.
- Collaboration: Build high‑functioning cross‑discipline teams and partner with engagement strategy and analytics to turn ideas into cohesive consumer programs.
- Client leadership: Serve as a strategic partner to agency leaders and clients, pushing boundaries without eroding confidence.
Salaries
Posted range
$258K/yr – $279K/yr
Taken straight from the job posting.
The middle of this range ($269K) is 65% above the median base salary for Brand Director roles in the United States ($163K).
Brand Director median pay in the United States
$163K/yrMost earn $132K to $177K. Based on 20 salaries, including bonus and equity.
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