EVP, Account Director

Fort Lauderdale, FL (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior client growth and strategic marketing leadership for Automotive accounts, shaping new business and long-term plan execution.

  • Own new business development and client growth strategy for key Automotive accounts
  • Must-have: 15+ years in advertising/marketing with proven lead generation
  • Standout: Experience with Tier 2/3 Automotive clients and agency leadership

Job Description

Responsibilities

  • Develop contact strategy to aggressively stay on radar of new business prospects
  • Create and negotiate new business proposals and contracts for Automotive clients
  • Initiate and guide development of quarterly and annual strategic marketing communications/advertising plan and tactics to address business goals and results
  • Create atmosphere that demands a business-building approach to Automotive Client’s business.
  • Utilize Agency resources to develop plans to grow business
  • Manage new business development process to build and nurture existing client relationships and eventually develop new ones
  • Responsible for lead strategy role in all business efforts for key accounts.
  • Work with client(s) within division as needed to secure and grow client and agency business
  • Monitor agency trends to anticipate Client needs, keeping the agency in a leadership position rather than reactionary position
  • Monitor and grow the key client’s business through the systematic and continual support and guidance of the Client’s marketing and advertising strategies

Requirements

  • Previous experience as a Chief Client Officer, EVP, Group Account Director, Lead Generation Executive or other related position in a full-service agency
  • Experience working with Automotive clients is required.
  • Tier 2 and/or Tier 3 Automotive experience is highly preferred
  • Must have 15+ experience in the Advertising and Marketing Industry
  • Proven sales/lead generation experience of advertising, marketing, media services solutions
  • Strong knowledge of the operations and functions within advertising and/or marketing companies, and the proven ability to sell solutions related to those organizations
  • Advertising, marketing, and/or media solution selling strongly preferred.
  • Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
  • A strong account management background, including past experience managing client accounts and supervising account teams
  • Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
  • Great relationship building qualities
  • Experience identifying superior business building opportunities
  • Proven ability to manage multiple tasks while working independently
  • Strong attention to detail
  • Excellent communication skills, both written and verbal, with people at all levels of an organization

Preferred

  • Tier 2 and/or Tier 3 Automotive experience is highly preferred
Zimmerman Advertising logo

Zimmerman Advertising

2.8 Glassdoor

Welcome to the machine. The retail growth machine. Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including McDonald's, Planet Fitness, Yuengling, Holland America, Seabourn, AutoNation, Five Below, KAY Jewelers, La-Z-Boy, Tire Kingdom, Urban Air, and more! Zimmerman provides the following marketing services: strategic planning, analytics, market research, creative development, LSM, production, media planning and buying, direct response, digital/interactive and results analysis. Headquartered in South Florida, the agency has a national network. For information on the agency, visit http://www.zadv.com.

Founded in 1984
Fort Lauderdale, FL, US
616 employees (258 in marketing)
36% recommend to a friend
20% CEO approval

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
29%
Direct
54.8%
Referral
5.7%
Social
9.3%
Paid
1.2%

Headcount Trend

Current headcount: ~592

Marketing Team

Marketing Team Size
183 (31% of company)
Median Career Experience
7.5 years
Median Tenure
4.6 years

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