Events Marketing Specialist at WTWH Media | USA

WTWH Media

Events Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end to end event marketing that ties plans, campaigns, and on site execution to ticket sales and ROI, while coordinating with Sales, Audience, and Editorial to protect brand voice and editorial standards.

Event Marketing Plans: Translate event goals into integrated campaigns across channels to hit registration targets.
Collaboration & Alignment: Align with cross functional teams to ensure consistent messaging and brand voice across events and channels.
Campaign Execution: Run multi channel event campaigns to maximize reach and drive conversions.

Job Description

Responsibilities

Event Marketing Plans: Develop and execute marketing plans for each event to drive registration growth and meet attendance targets.
Collaboration & Alignment: Partner with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure strategies are consistent across channels and aligned with editorial standards and brand voice.
Audience Targeting: Partner with Audience Development to build and segment lists, refine outreach strategies, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigation strategies, and adapting to shifting marketing plans.
Campaign Execution: Create and manage event-specific campaigns across email, telemarketing, social media, influencers, partnerships, and media agreements to expand reach and maximize exposure.
Creative Development: Lead the design of ads, video content, media kits, and other promotional materials, while independently creating most graphics and email designs (excluding image headers provided by the design team).
Digital Platforms: Build and maintain event websites (WordPress, Unbounce, CVENT) in partnership with Events and Operations; manage discount codes, pacing reports, and attendee communications.
Analytics & Measurement: Use Salesforce, Outreach, and Google Sheets to manage databases, track conversions, measure ROI, and optimize campaigns.
Sponsor & VIP Engagement: Support Sales and Events teams with sponsor visibility, logo placement, and marketing assets; identify and engage high-value attendees for executive-level programs.
Sales Support: Provide lead-generation campaigns and marketing collateral to assist Sales in sponsorship and attendee acquisition.
Onsite Support (As Needed): Attend and support events to gain firsthand insights, manage check-in and customer service, drive live social promotion, and assist with logistics such as setup, tear-down, and sponsor activations.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field preferred; equivalent professional experience considered.
2+ years of marketing experience, ideally with a focus on events, digital campaigns, or audience engagement.
Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written and verbal communication skills; able to collaborate effectively across Sales, Audience, Events, Operations, and Editorial teams.
Hands-on experience with marketing and CRM platforms (Salesforce, Outreach, MailChimp, or similar) plus proficiency in Microsoft Office and Google Workspace.
Familiarity with digital marketing tactics including email, social media, paid campaigns, and web content management.
Solid understanding of TradeOut execution for event sponsors.
Analytical mindset with the ability to track KPIs, measure ROI, and adjust campaigns based on performance.
Customer-focused attitude, adaptable, detail-oriented, and proactive in problem solving.
Proactive collaboration with cross-functional teams to ensure alignment on timelines and outcomes.

Benefits

Remote work environment, with occasional travel required for company events, team meetings, etc.
Generous vacation, sick, float and bereavement paid time off
Twelve paid office holidays annually
Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
Fully paid medical leave after one year of service
Lucrative 401(k) with matching contributions and immediate vesting
Mission-driven culture with an enthusiastic, professional team
Strong commitment to work-life balance

WTWH Media

WTWH Media is a business-to-business media company focused on providing high value unique content on user's terms while delivering measurable ROI for marketers. WTWH Media produces 80+ technical web sites and 7 print publications covering design engineering, hospitality, life sciences, fluid power, robotics, renewable energy and retail segments. The company also produces digital events, manages seven in-person events and provides custom digital and marketing services. WTWH has set itself apart from other media companies by embracing technology, allowing individual excellence and enabling innovation across their digital networks.Technology focus & audience reach in:• Design Engineering / Motion / Mechanical / Electrical / Robotics / Fastening• Electrical and Electronics Engineering• Renewable Energy / Wind and Solar Power• 3D CAD / 3D Printing / Digital Manufacturing / Rapid Prototyping / Simulation• Fluid Power / Pneumatics / Hydraulics / Off Highway• Medical Device Technology, Medical Equipment, Medical Design and Outsourcing, Drug Delivery, Medical Tubing• Robotic Systems: development, technology, platforms and applications.• Retail: Convenience Stores• Hospitality: Club & Resorts & Club Chefs• Research & DevelopmentWTWH Media was named one of the 2022 Northeast Ohio Top Workplaces by cleveland.com and The Plain Dealer. This is the third year WTWH Media has made the list, ranking seventh in 2022 among the Small Employer category.

Founded in 2006

Cleveland, Ohio, USA

236 employees (112 in marketing)

www.wtwhmedia.com