Responsibilities

• Manage trade show, conference and event portfolio (75%)
• Execute overall trade show, conference and event strategy and portfolio.
• Collaborate with marketing (brand, public relations, social, creative services, etc.), product line teams and sales to develop exceptional programs that generate awareness, interest and consideration.
• Work with leadership to develop strategy-aligned thought leadership platforms for events to attract desired audiences which leaves them highly satisfied.
• Support company positioning as a next-generation learning solutions company that is perceived as an innovative thought leader.
• Assist business partners and product teams in developing the event marketing tactics that engage attendees and influence their decisions.
• Utilize metrics to track results including capturing attendee data, lead generation, contribution to pipeline, and accelerating the sales cycle.
• Work closely with key stakeholders to lead and execute industry trade shows, conferences and Savvas-sponsored events.
• Compile weekly reports and make data-driven recommendations which contribute to tradeshow, conference and event strategies.
• Support management of all costs, keeping each program/event on budget.

Requirements

• 5+ years of tradeshow, conference and event marketing experience
• Proven experience with virtual conferencing, marketing and social platforms.
• Ability to think strategically and influence key stakeholders.
• Excellent written and verbal communication and presentation skills.
• Experience working closely with internal teams and external vendors, with a specific focus on executing programs to precise timelines and budgets.
• Strong competency with G-Suite as well as Microsoft Excel and PowerPoint with demonstrated analytical skills.
• Must be a team player, adaptable to a fast-paced, changing environment.
• Adept at working across marketing, product and sales organizations to deliver impactful events in a highly virtual organization structure.
• Familiarity with Pardot, Salesforce, Zoom or similar
• Bachelor’s Degree is required; Marketing or Business degree is preferred.

Preferred

• K-12 education industry marketing experience is a plus.

Benefits

• Medical Coverage: Choose from three distinct medical plan options. HSA/FSA options available.
• Prescription Drug Benefits: Automatically included when you enroll in any medical plan.
• Dental & Vision Coverage: Available to all benefits-eligible employees.
• Time to Recharge: Vacation time and 10 paid holidays.
• Time to Recover: Sick time and leave programs.
• Financial Wellness: Employees can start securing their financial future without any delay with a 401(k) match and immediate vesting.
• Wellness Programs: We recognize the importance of emotional and mental well-being, both in our work environment and in our personal lives. We are committed to providing resources and support to promote overall well-being and a healthy work-life balance.
• Extra Perks: Discounted gym memberships, pet insurance, tuition reimbursement, commuter benefits, volunteer opportunities, and much more!