Events Marketing Director

Newton, MA (Hybrid)

$120K/yr – $150K/yrSenior Level6+ years expFull time

Posted 2 days ago

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Job Summary

Own end to end event strategy and execution, collaborating with internal teams to maximize brand presence, generate pipeline, and measure ROI across diverse events.

  • Focus on end-to-end event management and cross-functional alignment
  • Drive ROI and pipeline through targeted event programs

Job Description

Responsibilities

  • - Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships and stand-alone events. Travel as necessary to support on-site events is required.
  • - Develop event strategies focused on maximizing Informa TechTarget’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
  • - Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
  • - Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
  • - Manage vendor and event agency or partner relationships.
  • - Lead messaging and content development delivery for events, coordinating with internal and external stakeholders and partners to plan themes, speakers, and formats.
  • - Oversee event budgets, tracking expenses and ensuring cost-effective execution.
  • - Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations​.
  • - Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.

Requirements

  • 6+ years experience delivering industry and marketing events for prospective customers and clients, preferably in B2B. Digital marketing a plus.
  • Excellent skills in verbal and written communication, teamwork, project management, problem solving, and attention to detail with ability to work with people at all levels of the organization.
  • Motivated self-starter that enjoys working independently as well as on a team.
  • Proven track record of leading several events from end to end.
  • Familiarity with SFDC, event management platforms, project management platforms and other relevant software.
  • Ability to project manage with remote contributors and stakeholders efficiently and effectively.
  • Highly organized with good follow-through capabilities.
  • Bachelor’s degree in marketing, business, communications, or related field.

Benefits

  • Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact : take up to four days per year to volunteer with a philanthropic organization
  • Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world
  • The salary range for this role is $120,000- $150,000 based on experience.

Marketing Team

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