Events Marketing Consultant II

Responsibilities

• Responsible for overseeing and implementing the bank’s event marketing strategy in collaboration with the Events Marketing Manager. This role involves providing guidance and making decisions alongside Integrated Marketing Managers, as well as the Brand & Shared Services Manager, to forecast event needs and ensure all event activities align with strategic priorities.
• Manage the day-to-day execution of in-person events outlined as part of the overall marketing strategy and continuously test and optimize event formats and processes, and ensure all events are delivered on schedule and within budget.
• Manages strategic review and components of in-person events.
• Manages logistical aspects of in-person events to include conducting site research and venue recommendations, contract processing with Procurement, managing all event assets, coordinating event layout, F&B selection, and A/V needs.
• Works in conjunction with Procurement and 3rd party site selection companies on site research, contract review and approval.
• Works with local teams to effectively complete delegated tasks and on-site support.
• Creates and manages all event components needed in Stova (meeting management system).
• Works with Creative, CRM and Analytics on event branding design, campaign management, and ROI.
• Develops and refines event messaging, promotion, and marketing channels.
• Ensures events are completed on time and on budget.

Requirements

• Previous Event Management experience required.
• Bachelor’s Degree and/or CMP Certification (preferred).
• Excellent organization and time management skills required.
• Accuracy and attention to detail in addition to basic problem-solving skills required.
• Ability to multitask.