Responsibilities

• Support planning and execution of Sparrow’s hosted and sponsored B2B marketing events, including webinars, executive dinners, tradeshows, and conferences.
• Manage event logistics from start to finish, including venue and vendor coordination, asset and swag management, shipping, on-site execution, and post-event wrap-up.
• Coordinate cross-functional and external partners to align timelines, creative deliverables, and campaign execution.
• Assist with pre- and post-event marketing efforts, including promotional campaigns, social media, email communications, and lead follow-up to drive engagement and sales enablement.
• Track event budgets, timelines, and documentation; maintain organized records including contracts, materials, and post-event reports.
• Partner with Marketing Operations to monitor performance, manage attendee data, and report on goals using tools such as Salesforce.
• Research and evaluate new event opportunities to inform future planning and continuously improve event strategy and ROI.

Requirements

• BA/BS degree in marketing, communications, business, or related field.
• 1-3 years in events or field marketing, preferably in a B2B SaaS environment.
• Demonstrated experience in supporting event marketing programs including vendor coordination, asset and swag management, campaign support, and on-site event execution.
• Highly organized and detail oriented, with strong project management and communication skills.
• Skilled in collaborating across teams, managing multiple priorities, and adapting to changing timelines.
• Familiarity with Salesforce, Hubspot, and other common marketing tools in a B2B marketing tech stack.