Events & Field Marketing Specialist

Mobile, AL (On-site)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize regional events and field marketing to drive brand visibility, customer engagement, and pipeline, coordinating across sales, marketing, and operations to ensure on-brand, on-time execution and effective follow-up.

  • Growth/Field Ops: Manage trade shows, sponsorships, and regional activations from planning to post-event follow-up.
  • Operational Excellence: Oversee timelines, budgets, vendor coordination, booth materials, shipping, and on-site logistics.
  • Sales Alignment: Partner with sales to enable customer engagement, lead capture, and post-event CRM follow-up.

Job Description

Responsibilities

  • Evaluate and recommend event, sponsorship, and regional marketing opportunities aligned with target audiences and business priorities
  • Manage and execute assigned trade shows, conferences, sponsorships, and customer events from planning through post-event follow-up
  • Oversee event timelines, deliverables, vendor coordination, booth materials, shipping, and on-site logistics
  • Coordinate customer dinners, networking events, lunch-and-learns, and regional marketing activations as needed
  • Ensure events are executed on time, within budget, and aligned with company standards and brand guidelines
  • Manage event registration processes, staffing coordination, travel logistics, and communication with participating teams
  • Maintain organized event documentation, schedules, vendor records, and asset inventories
  • Execute regional field marketing initiatives aligned with sales priorities and business unit goals
  • Partner with sales teams to support customer engagement efforts, regional outreach, and account-based marketing initiatives
  • Coordinate deployment of branded collateral, promotional materials, signage, and event assets across business units

Requirements

  • 2–5 years of experience in event marketing, field marketing, trade shows, or B2B marketing program execution
  • Strong organizational and project management skills with the ability to manage multiple deadlines and priorities simultaneously
  • Excellent communication and collaboration skills
  • Strong attention to detail and follow-through
  • Ability to work independently while managing projects across multiple teams and stakeholders
  • Experience supporting customer-facing events, sponsorships, or regional marketing programs preferred
  • Familiarity with CRM and marketing platforms preferred (HubSpot and Salesforce experience is a plus)
  • Proficiency in Microsoft Office including Excel, PowerPoint, and Outlook

Preferred

  • Experience supporting customer-facing events, sponsorships, or regional marketing programs preferred
  • Familiarity with CRM and marketing platforms preferred (HubSpot and Salesforce experience is a plus)
NATIONS ROOF LLC logo

NATIONS ROOF LLC

2.3 Glassdoor

Nations Roof is a B2B commercial roofing contractor serving clients across the United States with the personalized care of a local provider. We specialize in proactive maintenance, responsive repairs, full replacements, and emergency service coordinated through local branches or our 24/7/365 National Service Center. Our customers benefit from dedicated account managers, ensuring streamlined communication and consistent service across every location.With certified crews across 40+ locations, a proven safety culture (EMR 0.47), and thousands of successful projects across every industry, we deliver consistent, warranty-compliant workmanship at scale. Our maintenance and warranty tracking tools help you manage your roof assets over time.Learn more at www.nationsroof.com.

Founded in 2004
Mobile, Alabama, USA
631 employees
34% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
6.6K
Monthly Google Ads Budget
$22.3K
Traffic Source Mix
Search
34.7%
Direct
48.4%
Referral
6.9%
Social
7%
Paid
1.3%

Headcount Trend

Current headcount: ~632

Marketing Team

Median Career Experience
23 years
Median Tenure
3.3 years

Funding

Last Raise
Corporate Round, 5 years ago

Funding History

  • Jan 2021
    Corporate Round