Events & Field Marketing Manager at | San Francisco, CA

Events & Field Marketing Manager

San Francisco, CA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

Job Summary

Own and optimize Petra’s event program end-to-end, driving pipeline from conferences and partner events by coordinating logistics, prioritizing investments, and ensuring post-event follow-up and ROI.

Own conference logistics, sponsorships, booth, shipping, staffing, and on-site execution.
Manage the events calendar and ROI-driven prioritization to maximize pipeline impact.
Lead cross-functional post-event follow-up with BDR/AE and cultivate MSP partner relationships at trade shows.

Job Description

Responsibilities

Own conference logistics end to end: sponsorship contracts, booth setup, shipping, staffing, badging, hotel blocks, and everything in between
Manage our annual events calendar: evaluate which conferences are worth attending, recommend where to invest, and own the plan through execution
Run the booth: be on the ground at events, coordinate the team, and make sure we come home with qualified leads
Organize and execute roadshow dinners and partner events to deepen relationships with MSP partners before and after tradeshows
Own post-event follow-up: work closely with the BDR and AE team to make sure every lead is tracked, followed up on, and converted
Build and manage vendor relationships: booth builders, swag suppliers, AV, and other event vendors
Track and report on event ROI: know which events are driving pipeline and which aren't, and bring a point of view on where to invest next

Requirements

3-7 years of experience in event marketing, field marketing, or conference management, ideally in B2B SaaS or cybersecurity
Proven track record managing end-to-end tradeshow logistics including sponsorship contracts, booth setup, vendor coordination, shipping, on-site execution
Demonstrated ability to manage multiple events and deadlines simultaneously without dropping the ball
Experience working cross-functionally with sales teams to drive pipeline from events, and measuring ROI
Strong vendor and partner relationship management
Bonus: familiarity with the MSP channel or cybersecurity industry

Nice_to_have