Responsibilities

• Lead all on-site activation activities, ensuring flawless execution of The Porch touring footprint
• Direct local labor teams during load-in, setup, operation, and teardown of the Gorilla Cube XL activation environment
• Ensure all activation assets are assembled correctly, safely, and according to brand standards
• Serve as the first point of arrival and final point of departure for each activation
• Maintain activation readiness and prevent operational disruptions that could impact scheduled event execution
• Lead, motivate, and coach Brand Ambassadors and event hosts throughout each activation
• Conduct pre-event briefings and communicate program objectives, engagement expectations, and compliance requirements
• Monitor performance throughout the event and provide real-time coaching to maintain a high-quality consumer experience
• Foster a professional, energetic, and brand-aligned event atmosphere
• Serve as the primary on-site liaison between the program, venue personnel, and retail partners

Requirements

• 3+ years of experience leading touring, experiential, mobile marketing, or multi-market activation programs
• Experience managing Brand Ambassadors, event staff, and local labor crews in live event environments
• Strong leadership, organizational, and problem-solving skills
• Experience serving as the primary point of contact for clients, venues, or external partners
• Proven ability to manage multiple priorities in fast-paced environments
• Experience handling compliance procedures, promotional controls, inventory accountability, and event reporting
• Willingness and ability to travel extensively, including weekends and extended event schedules
• Valid driver's license with a satisfactory driving record
• Must be at least 21 years old
• Reliable transportation

Preferred

• Experience within regulated industries such as tobacco, alcohol, cannabis, or similar categories
• Mobile marketing, trailer activation, or touring event experience
• Familiarity with age-verification technology and compliance systems
• Experience utilizing field reporting, CRM, or event management platforms

Benefits

• Travel is a key part of this role. You'll support activations across multiple markets and be present for setup and teardown.
• Company-paid travel benefits include lodging, airfare (when applicable), mileage reimbursement, and a daily per diem.
• Company-paid hotel accommodations provided for applicable event assignments, with mileage reimbursement and daily meal allowance