COMPANY OVERVIEW

Pirq was founded by Minal Bhakta, inspired by her mom’s love of turmeric and its amazing health benefits. Growing up, turmeric was a big part of her family’s morning routine. Her mom’s turmeric shots were famous, but they definitely did not taste great! This inspired Minal to create Pirq: clean, delicious, and nutritious products that everyone can enjoy. From smooth, creamy, and indulgent plant-based protein shakes, to juicy, refreshing hydration mixes, every sip is packed with wellness benefits and flavor, to support you and pirq up your taste buds.

THE ROLE

Pirq is looking for an energetic, highly organized Events & Community Marketing Coordinator to help bring Pirq to life beyond the shelf. This role will help drive awareness, trial, and community engagement through events, partnerships, activations, and grassroots marketing efforts.

If you love wellness, fitness, community building, and creating experiences that people remember, we'd love to meet you.

What You'll Do

Events & Activations

• Identify, plan, coordinate, and execute brand activations, sampling events, retailer events, fitness partnerships, trade shows, and community experiences
• Support event logistics including scheduling, staffing, vendor coordination, product shipments, setup, and execution
• Create event timelines, run-of-show documents, and activation plans to ensure flawless execution
• Represent Pirq at events, retailer activations, and community partnerships
• Assist with setup, teardown, and on-site event operations as needed

Community Building & Partnerships

• Build and maintain relationships with gyms, studios, run clubs, wellness communities, universities, and local organizations. Focus on local but also do broader reach-outs to other key regions.
• Identify new partnership opportunities that increase brand awareness and consumer trial
• Coordinate product donations, sponsorships, and community outreach initiatives
• Help execute grassroots marketing programs that connect Pirq with consumers in authentic ways
• Manage digital seeding platforms for community events in key regions across the country

Brand Ambassador Program

• Recruit, coordinate, and manage brand ambassadors for events and sampling programs in-store
• Assist with ambassador training, scheduling, and communication
• Help ensure brand standards are consistently represented in the field

Reporting & Organization

• Track event calendars, timelines, and project deliverables
• Create post-event recaps including photos, key learnings, performance metrics, and recommendations
• Maintain organized event documentation, contracts, and partnership records

Qualifications

• 1–2 years of experience in event marketing, experiential marketing, community marketing, partnerships, or a related field
• Strong organizational skills and exceptional attention to detail
• Excellent communication and relationship-building abilities
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Comfortable working flexible hours, including occasional evenings and weekends for events
• Self-starter with a proactive, solutions-oriented mindset
• Passion for wellness, fitness, food & beverage, and consumer brands
• Valid driver's license and reliable transportation
• Proficiency in Microsoft Office, Canva, and project management tools

Bonus Points

• Experience working with CPG, beverage, wellness, fitness, or lifestyle brands
• Experience managing sampling programs or brand ambassadors
• Existing relationships within Austin's fitness, wellness, and community event scene
• Experience coordinating influencer or creator events
• Trade show and retailer event experience
• Social media content creation experience

Why Pirq?

• Join a rapidly growing wellness beverage brand carried in retailers nationwide
• Work directly with the founder and leadership team
• Help create unforgettable brand experiences that drive real consumer connection
• Opportunity to shape and grow Pirq's community presence from the ground up
• Fast-paced, entrepreneurial environment where your ideas can make a meaningful impact 

COMPENSATION

• $65,000 - $75,000 base salary + bonus.
• The actual base salary will vary based on factors such as market conditions, minimum wage requirements, and individual qualifications assessed during the interview process. The salary range provided is a guideline and may be adjusted accordingly.

HOW WE WORK

At Pirq, we are dedicated to fostering a diverse and inclusive workplace where every individual feels valued and empowered. We strive to cultivate a culture of belonging that embraces people from all backgrounds, experiences, abilities, and perspectives. Our commitment is to ensure that everyone has the opportunity to contribute, grow, and thrive.

Pirq is proud to be an equal opportunity employer. We do not discriminate in hiring or employment decisions based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, genetic information, or any other protected characteristic, in accordance with applicable federal, state, and local laws.