Responsibilities

• Tradeshow & Sponsored Event Execution
• Lead event selection, logistics, and contracting for all tradeshows and sponsored events, bringing a recommendation of priorities to marketing leadership.
• Translate campaign briefs into event activation plans — venue logistics, booth experience, staffing, and on-site programming — that deliver measurable pipeline contribution.
• Manage event budgets, vendor relationships, and contracts, tracking spend in real time and flagging variances early.
• Coordinate staffing plans with Sales and BDR leadership, ensuring on-site staff know their role and are set up to be effective.
• Design on-site programming — demos, meetings, ancillary events, speaking opportunities — that drives engagement beyond the booth.
• Execute post-event follow-through: lead capture, BDR handoff, follow-up sequence alignment, and pipeline tracking against event investment.
• Event Promotion
• Build and execute promotional programs driving attendance to every event NetBrain participates in: registration emails, pre-event nurture, and social promotion.
• Align event promotion with Olivia's campaign brief — messaging pillars, target audience, and creative theme.

Requirements

• 3+ years of experience in event marketing, field marketing, or tradeshow execution in a B2B environment.
• Proven track record executing tradeshows and sponsored events that generate pipeline — not just attendance.
• Excellent project management skills: you track details, flag risks early, and keep multiple concurrent events on plan.
• Experience building event promotion programs — email, social, pre-event nurture — and measuring their impact on attendance and engagement.
• Direct experience working with BDR and Sales teams on event follow-up and lead handoff.
• Strong vendor management skills — you negotiate, hold vendors accountable, and protect budget.
• Comfortable in a cross-functional environment where your lane connects to a larger campaign plan you did not build.
• Experience with marketing automation platforms (HubSpot preferred) and CRM (Salesforce preferred).
• Familiarity with ABM platforms and event tech tools is a plus.
• Manual Dexterity: Repetitive motion of wrists, hands and fingers for using a computer.

Benefits

• The range listed above is a guideline and may be modified. People Experience offers a comprehensive benefits package in addition to cash compensation that includes but is not limited to 401k and medical/dental coverage. Speak with your Recruiter for more details on our Total Rewards philosophy.