Event Programing and Virtual Events Marketing, Sr. Manager

Responsibilities

• Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation.
• Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives.
• Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences.
• Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes
• Track, analyze, and report on virtual event performance by adjusting strategy and tactics to optimize effectiveness and ROI.
• Manage content strategy manager for both virtual and in-person events, including speaker selection and program development.
• Work with Go to Market to ensure the collaboration, engagement and support of the sales team to secure the right audience and facilitate post-event follow-ups.
• Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
• Implement industry-leading best practices, push the envelope on what’s possible, and deliver above-average results in virtual event execution.
• Work closely with subject matter experts and business to lead and plan webinar content and strategy.

Requirements

• Bachelor’s degree in marketing, or equivalent experience; graduate degree a plus.
• 7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
• 5+ years of people leadership experience.
• Success in B2B marketing with knowledge of digital and traditional marketing channels.
• Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
• Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
• Budget management experience.
• Ability for 10% travel.