Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
$73K/yr - $130K/yrIn-houseFull-timeSenior level5+ years exp.
2 days ago
Event Marketing Sr. Manager
New York, USA (Hybrid)
$140K/yr – $180K/yrSenior Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end event-led demand generation for Arketa, aligning with sales, product marketing, and RevOps.
- Own Arketa’s event strategy end-to-end, delivering webinars, partner events, conferences, and customer experiences.
- 5–8+ years of B2B demand generation with events as a core growth lever.
- Collaborate with Sales, Product Marketing, and RevOps to measure ROI and improve pipeline quality.
Job Description
Responsibilities
- Event-Led Demand Generation
- Own Arketa’s event strategy end-to-end, including webinars, partner events, workshops, industry conferences, customer events, and virtual experiences.
- Build quarterly event calendars aligned to pipeline goals, product launches, and persona needs.
- Manage all logistics, promotion, content development, follow-up, and ROI analysis for events.
- Evaluate and manage event sponsorships, speaking opportunities, and booth strategy for relevant trade shows.
- Cross-Functional Leadership
- Partner with Sales to align on ICP, outreach strategy, lead quality, and post-event follow-up.
- Collaborate with Product Marketing to ensure messaging clarity across all event and demand channels.
- Work with RevOps to implement tracking, attribution, scoring, and reporting frameworks.
- Manage external vendors, event partners, and contractors when needed.
Requirements
- 5–8+ years of B2B demand generation experience, with strong specialization in events as a core growth lever.
- Proven track record of generating qualified pipeline through webinars, field events, user events, and conference sponsorships.
- Experience owning campaign strategy, execution, reporting, and optimization end-to-end.
- Strong project management and operational skills with the ability to run multiple programs simultaneously.
- Familiarity with event platforms, marketing automation tools (HubSpot preferred), analytics tools, and CRM systems (Salesforce).
- Highly collaborative, data-driven, and comfortable working in a fast-paced startup environment.
- Excellent communication skills and ability to craft compelling narratives and event content.
Benefits
- Competitive Salary, Stock Options, and Performance-based Bonuses
- Comprehensive Medical, Vision and Dental Insurance
- Unlimited PTO
- Annual Company Offsites
- Wellness Reimbursement
- Catered Lunches/Snacks in NY
- Ownership and Opportunity for Advancement
Arketa
Arketa is an all-in-1 business platform designed to run and grow modern fitness businesses - from individual instructors to multi-location studios. Our intuitive platform brings together everything fitness entrepreneurs need in one place, from scheduling classes and managing payments to selling on-demand content.
