Event Marketing Specialist

Dayton, OH (On-site)

$49K/yr – $82K/yrEntry Level1+ years expFull time

Posted 3 months ago

Job Summary

Own the end-to-end event and webinar program, from planning to post-event analysis, with cross-functional alignment to drive registrations, attendee quality, and pipeline impact.

  • Event ownership: plan, coordinate logistics, calendars, and vendor/speaker management.
  • Campaigns and audience: collaborate on campaigns and audience segmentation to boost registrations and engagement.
  • Measurement and optimization: track performance in Salesforce/MA tools, feed results to improve future events and pipeline.

Job Description

Responsibilities

  • Support the planning and delivery of webinars, industry conferences, and sponsored events.
  • Coordinate logistics such as registration setup, speaker preparation, attendee communications, and post-event follow-up.
  • Partner with the Sales, Product, and Consulting teams to ensure event goals align with business priorities.
  • Manage event timelines and ensure all deliverables are met on schedule.
  • Collaborate with the marketing team to create and execute campaigns that drive registration and engagement for events and webinars.
  • Work with the design and content teams to produce on-brand promotional materials (emails, social posts, landing pages, event assets).
  • Contribute to audience segmentation and targeted outreach to maximize attendance and lead quality.
  • Track event and webinar performance using Salesforce, marketing automation, and analytics tools.
  • Analyze attendee engagement, conversion rates, and pipeline impact to inform continuous improvement.
  • Maintain an updated event calendar and share performance insights with stakeholders.

Salaries

Posted range

$49K/yr – $82K/yr

Taken straight from the job posting.

See all Reed Technology salaries

Event Marketing Specialist

Reed Technology · Dayton, OH · On-site