Event Marketing Specialist

Denver, CO (Hybrid)

$65K/yr – $85K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end event marketing from planning through post event analysis with a focus on webinars and live events, vendor partnerships, and cross-functional content creation.

  • Lead event planning, budgeting, and resource alignment while coordinating logistics, venue contracts, and on-site execution for webinars and conferences.
  • Build and nurture vendor/partner ecosystems, craft session topics and speakers, and drive pre/post event content across email and web assets.
  • Measure impact with attendance, leads, and registration conversions and provide actionable feedback to marketing and sales teams.

Job Description

Responsibilities

  • Develops detailed event plans, timelines, and budgets, ensuring adherence to allocated resources
  • Builds and maintains relationships with key vendors, partners, and industry associations to partner on webinars and conferences
  • Coordinates all event logistics, such as venue selection, contract negotiation, vendor management, booth preparation, on-site support, and attendee registration
  • Collaborates with internal stakeholders (leadership, product, sales, marketing) to identify key topics, secure speakers, and develop compelling content for webinars and event sessions
  • Partners with others on the marketing team to create visually appealing email templates, website pages, creative assets, and printed materials for all events and webinars
  • Builds an effective event marketing plan for each event including social posts and emails before, during, and after the event
  • Sets goals and reports on event performance including event attendance, leads generated, and online registration conversions and provides feedback to the broader marketing team and stakeholders on event success
  • Attends and plays an active role in every virtual event and most live events
  • Assists and supports the sales and account team to plan, coordinate, and execute successful meetings while at events
  • Builds and maintains relationships with key vendors, partners, and industry associations to partner on webinars and conferences

Requirements

  • Bachelor’s degree in Marketing or related field
  • 2-4 years managing webinars (ideally in a B2B SaaS organization)
  • 2-4 years of experience in event coordination and management
  • Proficiency with webinar and marketing technology platforms (i.e. Zoom, Hubspot, etc..)
  • Proficiency with project management tools (i.e. Monday, ClickUp, etc.)
  • Willingness to travel 25% of the time
  • Proven track record of delivering growth through webinars and in-person events
  • Demonstrated success in managing webinars and large-scale events and from concept to completion
  • Ability to flourish in a fast-paced, high-growth working environment
  • Excellent written and verbal communication and presentation skills

Preferred

  • Experience working with Security, Military, Law Enforcement or Public Sector businesses (a plus but not required)

Benefits

  • Excellent health, dental, and vision insurance with generous company contribution
  • Flex Spending Accounts
  • Unlimited paid vacation
  • 12 paid company holidays
  • Paid Sick Time
  • Paid Parental Leave
  • 401k with company matching
  • EcoPass provided for Colorado-based employees

Marketing Team

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