Responsibilities

• Develop and execute comprehensive marketing strategies for concerts, events, venue initiatives, and special projects to maximize attendance, ticket revenue, audience engagement, and brand awareness. This includes media planning and buying, digital marketing, social media strategy, publicity, email marketing, promotional partnerships, campaign budgeting, and post-event settlement reporting.
• Serve as the marketing lead for assigned events, managing campaigns from announcement through post-event recap, including timelines, approvals, asset distribution, internal communications, and cross-departmental coordination.
• Oversee and maintain all event-related marketing calendars, production timelines, project management systems, and campaign workflows to ensure deadlines, deliverables, and stakeholder communications are executed efficiently.
• Manage and mentor Event Marketing staff, fellows, interns, contractors, and external vendors as assigned, providing leadership, coaching, training, and performance oversight.
• Lead the development, execution, and optimization of digital marketing initiatives including social media, email marketing, website content, digital advertising, influencer marketing, and audience engagement strategies.
• Oversee content planning and creation across social media, websites, email marketing, venue communications, and digital signage platforms, ensuring brand consistency and alignment with organizational objectives.
• Manage venue websites and digital platforms, ensuring event information, promotional content, ticketing links, premium hospitality offerings, and venue information remain current and accurate.
• Develop, implement, and maintain reporting processes for marketing performance, including website analytics, campaign tracking, UTM management, social media insights, email performance, industry reporting, and event recaps.
• Collaborate with promoters, tour representatives, artists, agencies, media partners, sponsorship partners, and internal stakeholders to develop and execute successful marketing campaigns and promotional opportunities.
• Oversee venue digital signage platforms, including IPTV systems, arena displays, back-of-house communications, event graphics, and show-day digital content execution.

Requirements

• Minimum of a bachelor’s degree and 4+ years of marketing experience.
• Previous people management experience preferred
• Strong negotiation and communication skills.
• Ability to manage multiple projects in accordance with deadlines.
• Experience with venue marketing, venue branding, and revenue reporting.
• Experience creating social and digital media content, as well as promotional and advertising content.
• Experience working in entertainment marketing and public relations.

Preferred

• Knowledge or previous work in programs such as Workzone, Airtable, Box, TM1 is preferred but not required.