Responsibilities

• Event strategy and budget. The annual event calendar, with a business case, budget, and pipeline goals for every event.
• Tradeshows, field events, and customer events. The full program, from booth production, logistics, and event partners through on-site execution, collateral, swag, and vendor contracts.
• Event experience and brand. Booth messaging, creative, and on-site experience that carry the MachineMetrics brand, plus photo and video capture that turns every event into content.
• Pre-event demand and follow-up. Pre-event plans with sales, pre-booked meeting goals, lead capture, and handoff to sales. Includes building and launching invitation sequences to drive event traffic.
• Webinars. Topic planning through speaker coordination, production, and live execution.
• User conference and community. The first MachineMetrics user conference, built from scratch with cross-functional support, plus community programming including user groups and customer speakers.
• Reporting. Event ROI against spend (meetings, leads, opportunities, and pipeline), with post-event readouts on what to repeat and what to cut.

Requirements

• 4+ years running B2B events end to end, including tradeshows, field events, and webinars
• Experience producing a large-scale conference or user event
• A record of reporting event outcomes in meetings, leads, and pipeline, not only attendance
• Budget, contract, and vendor management experience
• Hands-on with HubSpot. Comfortable in Google Workspace, Slack, Confluence, Jira, Canva, and Wistia
• AI fluency. You use AI tools as a core part of how you work
• Strong writing and calm, resourceful problem-solving on site
• Manufacturing or industrial event experience preferred. B2B SaaS experience preferred.

Preferred

• Manufacturing or industrial event experience preferred.
• B2B SaaS experience preferred.