Responsibilities

• Develop and lead Arizonas event strategy across industry events, distributor activations, and owned brand experiences, ensuring alignment with commercial priorities including distribution, velocity, and brand equity.
• Own the full event lifecycle from concept through execution and post-event analysis, ensuring seamless delivery and high-quality brand representation.
• Oversee all eventlogisticsincluding product, shipping, permits, staffing, and on-site execution; serve as the primary lead for key activations.
• Concept and execute activations that drive sampling, social engagement, and meaningful consumer connection.
• Ensure cohesive and compelling brand storytelling across all event touchpoints, aligned withAriZonaspositioning.
• Partner with Marketing, Creative, and Sales teams to develop assets (POS, signage, merchandise, digital) and align event strategy with broader commercialization initiatives.
• Recruit and manage brand ambassadors and external partners (agencies, fabricators, venues), while identifying and vetting new event opportunities to expand reach.
• Manage budgets effectively while tracking KPIs (sampling, leads, salesimpact), delivering post-event insights, and continuouslyoptimizingstrategy based on performance.

Requirements

• 5-8+ years of experience in event marketing, experiential marketing, or brand activation (bev-alchexperiencerequired)
• Proven ability to manage multiple events simultaneously in a fast-paced environment
• Strong project management and organizational skills with attention to detail
• Experience working cross-functionally with Sales and Marketing teams
• Willingness to travel frequently and work evenings/weekends as needed