Event Marketing Manager at HORNELL BREWING CO., INC. | Woodbury, NY | $80K/yr – $100K/yr

Event Marketing Manager

Woodbury, NY (On-site)

$80K/yr – $100K/yrMid Level5+ years expFull time

Posted 1 month ago

The other 99% submit and hope. You're about to do something different.

Event ownership and end-to-end lifecycle leadership drive AriZona’s field events from concept to post-event insights.

Event Strategy & Lifecycle: craft the plan from concept to post-event analysis, aligning with distribution, velocity, and brand equity.
Brand Storytelling & Assets: ensure cohesive storytelling and produce assets with Marketing, Creative, and Sales.
Operations & Partnerships: steer logistics, ambassadors and vendors, budget tracking, and performance insights to expand reach.

Develop and lead Arizona’s event strategy across industry events, distributor activations, and owned brand experiences, ensuring alignment with commercial priorities including distribution, velocity, and brand equity.
Own the full event lifecycle from concept through execution and post-event analysis, ensuring seamless delivery and high-quality brand representation.
Oversee all eventlogisticsincluding product, shipping, permits, staffing, and on-site execution; serve as the primary lead for key activations.
Concept and execute activations that drive sampling, social engagement, and meaningful consumer connection.
Ensure cohesive and compelling brand storytelling across all event touchpoints, aligned withAriZona’spositioning.
Partner with Marketing, Creative, and Sales teams to develop assets (POS, signage, merchandise, digital) and align event strategy with broader commercialization initiatives.
Recruit and manage brand ambassadors and external partners (agencies, fabricators, venues), while identifying and vetting new event opportunities to expand reach.
Manage budgets effectively while tracking KPIs (sampling, leads, salesimpact), delivering post-event insights, and continuouslyoptimizingstrategy based on performance.