Responsibilities

• Build and manage an annual event calendar aligned to Growth marketing, brand and marketing campaign priorities, product initiatives, and GTM plans.
• Use audience insights, market trends, and campaign data to inform event strategy, targeting, and experience design.
• Translate campaign objectives and growth marketing strategy into event-specific plans, formats, and attendee experiences.
• Define event-level goals and KPIs in partnership with Growth Marketing and the larger growth team, ensuring alignment to broader marketing and business objectives.
• Own the full lifecycle of event execution, serving as the primary project manager across all stakeholders.
• Develop and manage detailed project plans covering pre-event, at-event, and post-event workstreams.
• Partner with Campaign Strategy Lead to ensure events are fully integrated into campaign journeys.
• Ensure consistent, high-quality brand execution across all physical and digital event touchpoints.
• Lead all event logistics, including vendor selection, contract negotiation, shipping, staffing, and on-site coordination for both physical and virtual events.
• Manage the event budget, ensuring efficient spend and accurate financial tracking.