Responsibilities

• Architect Engagement Strategy: Direct the development and execution of multi-channel marketing and communication strategies. You will manage end-to-end marketing and comms strategies across all owned and paid channels that drive attendee outcomes, including booth engagement, speaking sessions, meeting participation, brand awareness, and sales engagement.
• Drive AI-Enabled Innovation: Champion an"AI-firs" operational model to streamline content development, consolidate processes, and scale high-impact communication assets across the event portfolio.
• Cross-Functional Leadership: Serve as a strategic partner to the Marquee and Industry Team Program Management, Event Strategy, and Brand team leaders to drive alignment and ensure a cohesive, premium Cisco brand experience globally.
• Operational Excellence& KPI Management: Define and report on rigorous KPIs that track event efficacy and ROI. Partner with Sales and Marketing leadership to architect and optimize high-touch, low-touch, and no-touch customer journey programs.
• Team Leadership: Provide mentorship to senior and mid-level managers. Foster a culture of professional growth, high-performance, and agility, while managing complex vendor relationships to ensure service excellence.
• Advisory: Serve as the subject matter expert, providing critical insights and data-driven recommendations to shape future event communication and engagement strategy.

Requirements

• Experience: 10+ years of event marketing within the high-tech sector, 15+ years of strategic communications experience, and 10+ years of proven leadership in managing high-performing teams.
• Strategic Acumen: Demonstrated track record of leading complex, large-scale marketing campaigns and flagship event initiatives.
• Executive Presence& Communication: Proven ability to craft and deliver high-stakes presentations and communications for executive leadership, effectively distilling complex business strategies into clear, actionable, and persuasive narratives.
• Brand Stewardship: A dedicated brand ambassador with a deep-seated passion for brand storytelling, ensuring our evolving vision is reflected in every attendee touchpoint.
• AI& Operational Fluency: A proactive, innovative thinker who actively integrates AI tools to improve workflow efficiency, content velocity, and process optimization.
• Data Storytelling: Beyond just tracking KPIs, you possess the ability to translate complex data sets into compelling narratives that influence stakeholders and demonstrate business value.
• Change Management: Proven ability to guide teams through transformation—especially as we integrate new AI tools and evolving event formats—as a core expectation for Cisco leaders.
• Analytical Rigor: Demonstrated ability to manage complex project portfolios, track ROI, and pivot strategies based on data-driven insights.
• Content Development: Exceptional copywriting and editorial skills, with the ability to independently develop high-impact written materials and collateral that articulate our brand narrative and strategic vision.
• Education: BA/BS degree in Communications, Marketing, or a related field required.