Event Marketing Lead

San Francisco, CA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own live-event experience by tying a focused calendar to named accounts, oversee logistics, executive/customer coordination, and post-event follow-up with measurable ROI; surface learnings to ABM/content for repeatable impact.

  • Event ownership: Build and run a named-account program across conferences, forums, and regional gatherings.
  • Execution and follow-up: Manage venues, travel, registration, speaker/customer coordination, and fast post-event recaps with sales handoffs.
  • Insights and follow-through: Track ROI and account coverage, then share field learnings with ABM and content teams to improve playbooks.

Job Description

Responsibilities

  • Live-event calendar: Build and run a focused live-event calendar across conferences, hosted dinners, executive forums, and regional gatherings, with each program tied to named-account meeting goals.
  • Logistics and execution: Own venue, travel, sponsorship deliverables, registration, room setup, run-of-show, speaker/customer coordination, materials readiness, and day-of execution.
  • Executive and customer coordination: Coordinate founders, advisors, customers, speakers, and internal leaders so the right people are in the right conversations.
  • Event follow-up: Own fast post-event follow-up, meeting recaps, account notes, next steps, and handoffs back to sales.
  • Event ROI and reporting: Track meetings held, account coverage, qualified opportunities sourced or influenced, follow-up completion, and event learnings.
  • Dormant-account reactivation through live access: Reopen high-value accounts when a new event, new relationship, customer proof, or executive forum creates a better path.
  • Event learnings: Share field insights with the ABM & Content Lead so proof, messaging, content, and follow-up assets keep improving.

Requirements

  • 2 years of experience in event marketing, field marketing & account-based marketing
  • Track record of running events against named accounts, not just registration goals
  • Strong logistics discipline and strong sales judgment
  • Comfort coordinating executive calendars and customer participation
  • Clear writing for follow-up, recaps, and sales-ready notes
  • AI fluency for research, prep, and draft creation

Preferred

  • Experience selling or marketing to health systems, health IT buyers, or complex business-to-business buying committees
  • Relationships in health system executive networks
  • Experience with customer relationship management campaign tracking
  • Background in clinical operations, quality improvement, or healthcare technology