Event Marketing Lead

San Francisco, CA

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end live event engine for named accounts, delivering executive forums, conferences, and high-touch gatherings with tight follow-through into sales opportunities.

  • Event calendar and execution: manage conferences, dinners, and regional events tied to account meeting goals.
  • Executive and customer coordination: ensure the right attendees from founders to customers and partners are in the room.
  • ROI, follow-up, and learnings: track meetings, opportunities influenced, and continuous improvement assets.

Job Description

  • Live-event calendar: Build and run a focused live-event calendar across conferences, hosted dinners, executive forums, and regional gatherings, with each program tied to named-account meeting goals.
  • Logistics and execution: Own venue, travel, sponsorship deliverables, registration, room setup, run-of-show, speaker/customer coordination, materials readiness, and day-of execution.
  • Executive and customer coordination: Coordinate founders, advisors, customers, speakers, and internal leaders so the right people are in the right conversations.
  • Event follow-up: Own fast post-event follow-up, meeting recaps, account notes, next steps, and handoffs back to sales.
  • Event ROI and reporting: Track meetings held, account coverage, qualified opportunities sourced or influenced, follow-up completion, and event learnings.
  • Dormant-account reactivation through live access: Reopen high-value accounts when a new event, new relationship, customer proof, or executive forum creates a better path.
  • Event learnings: Share field insights with the ABM & Content Lead so proof, messaging, content, and follow-up assets keep improving.