Event Marketing Lead

New York City, NY (On-site)

$110K/yr – $150K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the Garage event program from calendar to post follow-up, turning live moments into campaigns that move buyers through the pipeline.

  • Own event strategy and end-to-end execution to drive qualified opportunities.
  • Build repeatable playbooks for planning, lead capture, follow-up, and post-event reporting.

Job Description

Responsibilities

  • Own Garage’s pipeline-focused event calendar across conferences, trade shows, field events, dinners, and other in-person customer or prospect experiences.
  • Manage event execution end to end, including timelines, budgets, vendors, venues, booth or sponsorship deliverables, shipping, staffing, collateral, and day-of logistics.
  • Build repeatable playbooks for event planning, sales coordination, lead capture, follow-up, and post-event reporting.
  • Create strong attendee experiences that make Garage clear, credible, and memorable to buyers in essential industries.
  • Partner with Sales to define event goals, target accounts, attendee strategy, pre-event outreach, on-site coverage, and post-event follow-up.
  • Evaluate which events Garage should sponsor, attend, host, or skip based on audience fit, pipeline potential, cost, and strategic value.
  • Work with Marketing and Sales to turn event moments into campaigns, customer touchpoints, executive meetings, and pipeline-generating follow-up.
  • Track event performance, report on outcomes, and use learnings to improve Garage’s event strategy over time.

Requirements

  • 2+ years of experience planning and executing events such as conferences, trade shows, field events, customer dinners, or executive experiences.
  • Strong project management skills, including the ability to manage timelines, vendors, budgets, stakeholders, and logistics without dropping details.
  • Clear written and verbal communication, especially when coordinating across internal teams and external partners.
  • Ability to build lightweight processes, make tradeoffs quickly, and execute in an environment where the event program is still being built.
  • Ability to travel for events as needed, approximately 2-5 days a month

Preferred

  • Experience building an event marketing program or repeatable event playbooks from an early stage.
  • Experience marketing to public sector, government, emergency services, industrial, fleet, logistics, marketplace, or other operational buyers.
  • Experience with event measurement, attribution, CRM hygiene, or marketing automation workflows.
  • Experience managing sponsorships, booths, speaking opportunities, or executive dinners.

Benefits

  • Competitive salary and stock options
  • Health, dental and vision insurance (100% covered)
  • Unlimited paid time off every year (in addition to company observed holidays)
  • Daily lunch and dinner
  • $100 monthly wellness stipend
  • 401(k) with employer match
  • Pre-tax commuter benefits
  • Bi-annual team offsite
  • Relocation assistance
Garage logo

Garage

GARAGE est un lieu et un écosystème de Commerce et d’Innovation sur 3500m2 ultra-modulables, situés en plein cœur de Lille.GARAGE est une turbine à innover et à expérimenter, c’est LE LIEU QUI NE DORT JAMAISMagnifique terrain de jeu pour les marques, les entreprises et les gens, nous proposons :- des bureaux à louer à court/moyen/long terme- des salles de réunions à réserver sur demande- un bar coworking- de multiples espaces pour organiser tout type d’événements professionnels et grand public#expérience, #innovation, #entrepreneur, #experiences, #emotions, #IloveMyJob, #turbineainnover, #newretail, #Lille, #startup

Founded in 2019
Lille, Hauts-de-France, FRA
3.8K employees (69 in marketing)