Own end-to-end B2B SaaS event program from strategy to execution, tying events to pipeline with cross-functional collaboration across sales, solutions consultants, product marketing, and customer teams.

• Event Strategy & Portfolio Management: Define and lead Syndigo’s overall event marketing strategy across tradeshows, hosted events, and internal programs.
• Event Strategy & Portfolio Management: Build and manage an annual events calendar aligned to company priorities, target audiences, and pipeline goals.
• Event Strategy & Portfolio Management: Establish clear success metrics for each event, including pipeline contribution, engagement, and ROI.
• Event Strategy & Portfolio Management: Analyze event performance and provide insights to improve future programs.
• Event Strategy & Portfolio Management: Track and report on pipeline influence, ROI, and key engagement metrics.
• Tradeshow & Field Event Execution: Own planning and execution of a diverse portfolio of industry tradeshows (large-scale flagship events to targeted field activations).
• Tradeshow & Field Event Execution: Partner with Sales to identify target accounts and design pre-event outreach strategies.
• Tradeshow & Field Event Execution: Collaborate internally to drive awareness, meetings, registrations, and booth traffic.
• Tradeshow & Field Event Execution: Ensure strong onsite execution including booth experience, staffing, messaging, and lead capture.
• Conference & Hosted Event Leadership: Lead the development of Syndigo-hosted events from concept through execution.
• Conference & Hosted Event Leadership: Oversee venue sourcing, contract negotiation, and space planning.
• Conference & Hosted Event Leadership: Oversee all aspects of event production including registration, agenda development, speaker coordination, catering, and A/V.
• Conference & Hosted Event Leadership: Create compelling attendee experiences that reflect Syndigo’s brand and deliver meaningful value.
• Cross-Functional Collaboration: Coordinate closely with Sales, Solutions Consultants, Product Marketing, and Customer teams to align messaging and goals.
• Cross-Functional Collaboration: Manage speaker preparation and internal enablement for event participation.
• Cross-Functional Collaboration: Partner with Demand Generation to ensure strong pre-event promotion and post-event follow-up.
• Internal Events: Oversee planning and execution of internal events such as sales kickoffs, leadership meetings, and team gatherings.
• Internal Events: Ensure internal programs are engaging, well-organized, and aligned to company culture and objectives.