Event & Field Marketing Manager at Trainual | Tempe, AZ

Event & Field Marketing Manager

Tempe, AZ (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end regional event programs and on-site engagement to generate pipeline for a B2B SaaS team.

Own regional events end-to-end, from planning to follow-through
Must-have: 3–5 years in events/field marketing, with B2B/SaaS experience preferred
Standout: Onsite engagement and rapid lead qualification to booked meetings

Responsibilities

Own the planning and execution of regional and partner-sourced events
Support coordination across the broader event portfolio
Manage timelines, logistics, travel, shipping, and vendor coordination
Prepare event briefs, run-of-show docs, and internal comms to ensure the team shows up ready
Lead booth engagement, attendee flow, and overall onsite energy
Start conversations proactively and identify high-intent prospects in real time
Deliver sharp product overviews and positioning on the fly
Qualify leads, secure clear next steps, and book meetings and demos directly from the floor
Capture accurate lead data and ensure a clean handoff to Sales
Support pre-event outreach and meeting booking
Assist with post-event follow-up, coordination, and recaps
Drive improvement in lead-to-demo conversion and event-sourced pipeline
Share event insights to sharpen performance over time
Optimize booth messaging, activations, and attendee experience
Contribute to evolving the event playbook as the program scales

Requirements

3–5 years in events, field marketing, sales, or a related role — B2B/SaaS experience preferred
Strong project management instincts — organized, detail-oriented, and able to juggle multiple moving pieces without dropping them
Onsite presence and communication skills — you're comfortable engaging a wide range of prospects from different industries and you're good at it
The ability to learn a product fast — and speak about it confidently in a live environment
A sales-oriented mindset — you can spot a high-intent prospect, qualify in real time, and drive meaningful next steps
Cross-functional experience — comfortable working with Marketing, Sales, and CX teams
Familiarity with CRM tools, lead capture workflows, and event operations — logistics, vendors, production — you know the drill
Willingness to travel regularly (~50%)

Preferred