Responsibilities

• Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
• Develop market segmentation and positioning for areas of focus
• Develop service offerings to capture market opportunities
• Develop and execute go-to-market plans that deliver against specified business results and revenue targets
• Develop marketing programs to generate sales and drive revenue growth
• Serve as subject matter expert of assigned program(s)
• Execute marketing plans that include events, public relations, social media, digital marketing and branding
• Establish and deliver against marketing program KPIs
• Create regular reporting cadence for specific marketing performance
• Conduct internal and external customer research to gain insights for decision making