Responsibilities

• Manage social media channels (LinkedIn, YouTube, Facebook, Instagram, X, etc.) for Rittal and EPLAN, ensuring consistent voice, tone, and visual identity compliant to CI brand guidelines.
• Act as a consultant to Business Unit and Field Marketing Managers to translate strategic goals into platform-specific, audience-relevant content.  D evelop, write, and schedule engaging social media content that aligns with campaign priorities, product launches, thought leadership, and industry events.
• Engagement & Advocacy - monitor daily engagement and lead employee advocacy initiatives (e.g., LinkedIn enablement) to amplify our reach through our subject matter experts.
• Collaborate with Business Unit Marketing Managers and Field Marketing Managers to translate strategic marketing plans into platform-specific, audience-relevant posts.
• Paid/Organic Integration: Coordinate with digital marketing and SEO teams to ensure paid social campaigns are seamlessly integrated with organic storytelling Coordinate paid social campaigns ensuring integration with organic strategies.
• Monitor daily engagement, respond to comments/messages, and support employee advocacy and LinkedIn enablement.
• Create, proof, and edit marketing copy across digital and print channels, including product pages, campaign materials, email content, press releases, and sales enablement assets.
• Build and execute 360-degree communications plan to support campaigns owned by field marketing managers, events, and brand initiatives — including internal messaging and external outreach.
• Maintain and update marketing asset libraries and campaign materials to ensure accuracy, brand consistency, and ease of access for the sales organization.
• Assist in tradeshow communications, promotional planning, and content coordination for in-person and virtual events.

Requirements

• Bachelor's degree in marketing, Communications, Journalism, or related field.
• 4+ years of B2B marketing experience, including direct experience managing corporate social media accounts.
• Exceptional writing, editing, and proofreading skills with experience crafting content across formats and channels.
• Strong project management skills with the ability to manage multiple deadlines and priorities.
• Proficiency in social media platforms, scheduling tools (e.g., HubSpot, Hootsuite, Sprout Social), and basic content design tools as needed.
• Experience supporting trade shows, product launches, and digital lead generation campaigns.

Nice to Have

• Experience in industrial automation, manufacturing, or software/technology industries.
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Understanding of SEO and content optimization for social and web.
• Experience developing internal communications or employee engagement initiatives.
• Video and/or graphic editing proficiency