Responsibilities

• Assist in developing and implementing multichannel marketing campaigns across social media platforms, email, print, and digital advertising.
• Conduct research on industry trends, competitors, and target audiences to inform marketing strategies.
• Support content marketing initiatives by creating compelling copy for blogs, social media posts, newsletters, and promotional materials.
• Manage social media accounts by scheduling posts, engaging with followers, and analyzing engagement metrics.
• Help optimize website content using SEO best practices and maintain WordPress sites to ensure fresh, relevant content.
• Support advertising sales efforts by preparing presentations, tracking campaign performance with Google Analytics, and assisting with Google AdWords and Facebook Advertising campaigns.
• Contribute to marketing automation processes to streamline outreach efforts and improve campaign performance.
• Collaborate with the product management team to align marketing initiatives with business goals and product launches.
• Assist in budgeting activities for campaigns and track expenditures to ensure efficient use of resources.
• Prepare reports on campaign performance using analytics tools to measure ROI and identify opportunities for improvement.

Requirements

• A recent graduate or current student pursuing a degree in Marketing, Business Administration, Communications or related field.
• Basic understanding of digital marketing tools such as Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Familiarity with content management systems like WordPress and basic knowledge of HTML is a plus.
• Strong research skills combined with excellent copywriting abilities to craft engaging messages.
• Ability to work independently as well as collaboratively within a team environment.
• Demonstrated enthusiasm for learning new marketing techniques and staying current with industry trends.

Preferred

• Experience or interest in SEO, social media marketing, performance marketing, or e-commerce is highly desirable.

Benefits

• Happy hour