Responsibilities

• Assist in develop ing and executing product marketing plans, including product launches, campaign rollouts, and cross-functional initiatives.
• Translate complex technical capabilities into clear, differentiated value propositions, messaging frameworks, and audience-ready content.
• Develop and maintain enterprise product Go-To-Market assets, including slick sheets, sales decks, sales playbooks, and demo videos, to support consistent and effective product storytelling for customers.
• Develop and execute internal communications plans for enterprise products, ensuring alignment and collaboration across sales teams and internal stakeholders
• Lead the planning and execution of quarterly enterprise-wide Sales Kickoff events, partnering with product, sales, and marketing stakeholders to drive alignment and readiness.
• Manage the develop ment and deployment of email nurture campaigns that support product awareness, e nga gement, and lead generation.
• Conduct competitive research across so cia l channels, web content, and marketing assets to inform positioning, messaging, and GTM strategies.
• Partner with product, engineering, brand, digital, and creative teams to ensure alignment, accuracy, and high-quality execution.

Requirements

• Experience in product marketing, go-to-market strategy, or marketing communications within a technology or product-led organization
• Experience creating compelling and innovative visual marketing materials and posted so cia l campaigns with the goal of e nga ging clients and enthusiasts, acquiring new and repeat customers, and increasing sales volume
• Experience with digital marketing campaigns, print advertising, apparel, and visual media
• Experience develop ing product positioning, messaging, and narratives for complex or technical offerings
• Experience partnering with product, engineering, and business leaders to translate capabilities into market-ready stories
• Experience with marketing and collaboration tools, such as Mural, Jira, PowerPoint, Salesforce, or Marketo
• Ability to create product marketing assets and events, such as messaging frameworks, pitch decks, one-pagers, sales enablement materials, campaign briefs, launch plans, and sales events
• Ability to simplify complex technical topics into compelling, audience-specific messaging
• Bachelor’s degree

Preferred

• Ability to display a self-starter mindset with a collaborative, proactive approach in a matrixed environment
• Possession of excellent communication, writing, and storytelling skills