Responsibilities - Conduct market research initiatives and competitive analysis, and lead customer segmentation efforts to inform product positioning, refine go-to-market strategies, and maximize brand relevance across key target audiences. - Craft and evolve product positioning and messaging from product packaging, sales presentation to online content telling a compelling, consistent story. Execute the Go-To-Market launches for new solutions, products and feature releases. - Work with internal marketing teams, external agencies, and strategic partners to define and execute go-to-market efforts, and achieve business objectives through innovation and collaboration. - Act as a product marketing advisor in internal and external product communications including training, sales pitch, industry shows, media conferences, influencers collaboration. - Partner with product, sales and marketing colleagues to develop relevant collaterals to support all types of solutions and product selling processes. - Stay ahead of industry trends, emerging technologies, and the evolving landscape of growth marketing. Lead initiatives to incorporate cutting-edge strategies and best practices into marketing operations to maintain a competitive edge. Requirements - BA/BS degree in marketing, engineering, or a related field required. - Strong technical understanding of the product and solutions, effectively translate technical features into partner and business benefits. - 3+ years of progressive experience in product marketing with a proven track record in the business video surveillance or related industry. - strong experience and understanding of business video surveillance industry, well understand the solution application and pain points. - Excellent written and verbal communication. Experienced with product presentations, product and solution video showcasing, product training and industry interview. - Ability to excel in a fast-paced, dynamic environment, effectively managing multiple projects simultaneously while maintaining a strong focus on results and quality. Benefits - Fully paid medical, dental, and vision insurance (partial coverage for dependents) - Contributions to 401k funds - Bi-annual reviews, and annual pay increases - Health and wellness benefits, including free gym membership - Quarterly team-building events