Responsibilities and programs for enterprise accounts span ABM strategy, multi-channel engagement, field activation, and revenue growth with expansion across existing relationships.

• Enterprise account strategy and ABM: build target account tiers and programs that move prospects from awareness to opportunity.
• Enterprise marketing strategy: identify target accounts, engage tiers, and design programs aligned to commercial outcomes.
• Account-based marketing programs: execute with the enterprise sales team to invest where it matters and optimize touchpoints for business impact.
• Multi-channel engagement plans: blend digital, content, field, and events for each journey stage.
• Sales alignment and stakeholder maps: work with enterprise sales to address priorities and blockers through marketing activity.
• Enterprise expansion: create programs to deepen engagement and grow revenue with the right contacts and moments.
• Account-level strategies: tailor approaches to mature enterprise relationships for brand and revenue growth.
• Cross-functional collaboration: surface expansion opportunities with customer success and sales to support growth initiatives.
• Portfolio engagement: ensure enterprise accounts are engaged across the full portfolio and aware of unutilized solutions.
• Demand funnels and internal routing: build signals capture, routing, and handoffs to drive new business and expansion.