Responsibilities

• Manage email marketing strategy and promotion, with audience segmentation, tailored messaging, and high-quality email design
• Develop campaign strategy for social media and new channels
• Develop and monitor lead gen forms and relative impacts on sales
• Write concise and powerful marketing copy for emails, website, social media ads, and other online or print communications as needed
• Partner with the Enterprise Solutions team to monitor lead effectiveness, identify new audiences and opportunities, understand the full lead lifecycle, and develop strategies to re-nurture leads that do not convert
• Collaborate with internal stakeholders to ensure marketing messages are accurate, relevant, and up to date
• Develop product proposals for the Enterprise Solutions team (Account Executives) as needed
• Coordinate with in-house graphic designers to develop graphics for website, email, digital ads, social media, promotional videos, brochures, and more
• Write Outreach sequences for the sales team as an extension to the marketing activity to move leads down the funnel
• Report regularly on results

Requirements

• Bachelor5 degree in Business or Marketing or equivalent relevant experience is required
• 5+ years of marketing experience
• Comfort learning new technology and working in different technology platforms, CRM, CMS, Email Platforms, AMS
• Strong B2B marketing background, sales enablement experience as well is preferred
• Digital and traditional channel marketing experience, including experience email marketing through marketing automation platforms and CRM
• Experience with digital and traditional marketing channels
• Copywriting for marketing materials, specifically emails and websites
• Understanding of audience segmentation and messaging for senior leader decision makers
• Excellent time and project management skills, including the ability to manage multiple projects, deadlines, and responsibilities simultaneously
• An eagerness and willingness to learn and grow in your profession

Benefits

• Medical, dental, and vision benefits
• Paid Time Off (PTO, Personal Days, Sick Time, Sabbaticals, Learning Hours)
• 403(b) plan options with 6% company match and immediate vesting on employee contributions
• Flexible Spending and Health Savings accounts
• Unlimited Professional Development through ATD (classes, certifications, resources, etc.)
• Wellness library and events (virtual and in-person)
• On-site gym
• Basic and supplemental life insurance coverages
• Accident, critical illness, and hospital indemnity
• Company paid Teladoc visits