Responsibilities

• Develop and execute enterprise marketing strategy: Define the overarching marketing strategy for Meta's enterprise business messaging and AI solutions, aligning with product roadmaps and sales objectives
• Lead large global programs across GTM functions
• Drive marketing initiatives across the funnel: Oversee the development and execution of integrated marketing programs, including content, conferences, and sales enablement materials, to drive awareness, consideration, and adoption among enterprise clients
• Accountability for results: Establish clear KPIs and metrics for all marketing activities, regularly track performance, and hold the team accountable for achieving ambitious targets. Optimize strategies based on data-driven insights
• Collaborate cross-functionally: Work closely with product, sales, partnerships, and comms teams to ensure consistent messaging, effective go-to-market strategies, and seamless customer journeys
• Market intelligence and thought leadership: Stay up to date with industry trends, competitor activities, and emerging technologies in enterprise communications and AI. Position Meta as a thought leader in the space through strategic content and engagement
• Budget management: Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic objectives

Requirements

• Bachelor's degree in Marketing, Business, or a related field
• 10+ years of experience in enterprise marketing, with a strong focus on B2B software, SaaS, or technology solutions
• Demonstrated experience in developing and executing successful enterprise marketing strategies that have driven significant business growth
• Deep understanding of enterprise sales cycles and the unique challenges of marketing to large organizations
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders
• Experience using marketing analytics and performance data to inform strategy, optimize campaigns, and report on business outcomes

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• MBA or Master's degree in a related field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience marketing business messaging platforms, AI solutions, or similar communication technologies
• Familiarity with Meta's products and ecosystem, including ads
• Experience adapting marketing strategies in response to shifting priorities, evolving product roadmaps, or emerging market opportunities