Responsibilities

• Serve as the primary content strategist for the Salesforce ecosystem, overseeing the design and optimization of automated recruitment journeys by audience.
• Establish and lead a rigorous quarterly audit process for all automated communications to ensure content accuracy, brand alignment, and technical functionality. 1
• Define and manage the lead-to-applicant hand-off process, ensuring a seamless transition for prospective students from initial marketing inquiry to formal application.
• Build and maintain Salesforce reports and dashboards to track funnel health and campaign attribution; present findings regularly to Marketing & Communications and Admissions leadership.
• With the Director of Student Recruitment, co-develop and lead a comprehensive recruitment marketing strategy aligned with the school’s enrollment goals.
• Identify target audiences, messaging priorities, and funnel-stage strategies.
• Translate recruitment objectives into multi-channel campaign strategies across email and paid digital channels to drive prospective student inquiries and applications.
• Monitor recruitment marketing spend and provide data-backed recommendations to the Director of Marketing & Communications for final approval.
• Oversee campaign performance, analyze data, and continuously refine tactics to improve cost-per-lead, inquiry-to-application conversion, and overall ROI.
• Optimize the digital prospect experience using modern search strategies, including SEO (Search Engine Optimization), AIO (AI Optimization), and GEO (Generative Experience Optimization).

Requirements

• Bachelor’s degree in marketing, communications, or related field.
• At least 4 years of experience in marketing, digital marketing, or recruitment marketing, including demonstrated success developing and executing data-informed campaigns.
• Experience working within Salesforce (CRM and/or Marketing Cloud). Must be able to build custom reports and dashboards.
• Demonstrated experience planning and executing paid campaigns within Google Ads (Search, Display, YouTube) and Meta Ads Manager.
• Proficiency in Google Analytics (GA4) and CRM data to report on ROI and user behavior.
• Experience in strategic copywriting and executing high-volume email campaigns.
• Strong organizational skills with the ability to manage complex timelines, diverse stakeholders, and multiple creative deliverables simultaneously.
• Excellent collaboration skills, with the ability to work effectively across academic and administrative departments.

Nice To Have

• Experience in enrollment marketing, student recruitment, or admissions operations within a university setting.
• Proficiency with mobile-first content capture (photography and short-form video) and editing tools (eg. Canva, Adobe Express, etc) to maintain a high-quality digital presence.
• Familiarity with the lead to applicant lifecycle and lead-scoring models.
• A deep curiosity about and practical application of generative AI tools to streamline copywriting, automate workflows, or enhance creative production.
• Experience supervising student employees, freelancers, or content creators, providing both strategic and creative direction.
• Technical understanding of SEO, AIO and GEO best practices and web optimization strategies to drive organic inquiry growth.

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF) opportunity
• Financial counseling services