Responsibilities

• Campaign Execution: Translate strategic enrollment goals into organized, actionable marketing campaigns across both the College (BM, MM, DMA, dual-degree) and Expanded Education (NEC Prep, Adult Education, and Summer Programs).
• Email Marketing & CRM Ownership: Own the day-to-day execution, building, testing, and deployment of prospective student communication tracks within enrollment systems (e.g., Slate), managing automated email campaigns, nurture sequences, and inquiry workflows.
• Enrollment Collaboration: Partner closely with the College and Expanded Education enrollment teams to align marketing efforts with vital institutional milestones, including application deadlines, audition schedules, registration windows, and financial aid timelines.
• Resident Program & Audience Expert: Support the broader Marketing team’s work across web, social media, and paid advertising by providing deep institutional knowledge regarding NEC’s academic programs, students, and influencers.
• Channel Coordination: Collaborate with internal content creators, designers, and multimedia teams to coordinate, review, and distribute high-impact digital and print assets tailored to specific recruitment efforts.
• Web Content Management: Execute regular updates and maintenance of enrollment-focused web pages, ensuring content is accurate, timely, and optimized for the student journey.
• Performance Tracking: Monitor, track, and report on campaign analytics (e.g., email open/click rates, form fills, landing page conversions) to optimize active campaigns and share operational insights with leadership.
• Other duties as assigned.