Enrollment Marketing Manager - Enrollment and Retention

Responsibilities

• Develop an enrollment marketing plan in collaboration with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, and college and university leadership.
• Create marketing strategies and initiatives to drive student applications in targeted academic programs.
• Draft, recommend, allocate and oversee marketing budgets for specific campaigns based on enrollment goals and priorities.
• Identify and evaluate competition to create effective marketing positioning.
• Develop an understanding of the university’s brand, marketing and communications strategy to ensure alignment with institutional efforts.
• Develop an understanding of the timeline and workflow of admissions processes and recruitment plans to best position marketing efforts for success.
• In keeping with the university’s brand identity and the college brand identities, compose compelling messaging strategies for marketing campaigns.
• Conceptualize, manage, and oversee creative development of print and digital advertising consistent with university brand standards.
• Manage media and agency relationships.
• Provide project management of marketing efforts.

Requirements

• Bachelor’s degree
• Three years of professional experience in marketing or related field
• Strong organizational and project management skills
• Strong written communication and public speaking skills
• Valid driver’s license (or ability to obtain a valid driver’s license)
• Demonstrated ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment
• Willingness and ability to be an active participant in following applicable safety rules and regulations, including necessary training and drills
• Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, sponsorships, etc.
• Ability to comprehend and use data and analytics to inform marketing strategy.
• Ability to set metrics to gauge success of marketing campaigns and initiatives.

Preferred

• Experience managing marketing budgets and paid advertising
• Strong knowledge of digital marketing, audience targeting, email marketing, social media, search and analytics
• Demonstrated success in achieving marketing objectives
• Professional experience working with individuals from diverse backgrounds
• Attention to detail and experience in writing, proofreading, etc.
• Ability to work independently and part of a team
• Ability to multitask and prioritize multiple requests/projects, effectively meeting deadlines
• One-year professional experience within a college or university setting
• Knowledge of brand guidelines and identity best practices
• Knowledge of marketing platforms and earned and paid media, including digital advertising, out-of-home advertising, sponsorships, etc.

Benefits

• UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee Benefits Brochure.