Enrollment Marketing Manager

Dallas, TX (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 3 days ago

Job Summary

Own and drive the Digital Health product strategy and vision, guiding design thinking, research, and cross‑functional delivery to create customer‑focused, innovative solutions.

  • Lead strategy and vision for Digital Health products, driving innovation and customer-focused outcomes.
  • Champion Design Thinking, market research, requirements, and cross-team collaboration.
  • Manage scope, risk, and change, and communicate status to leadership and stakeholders.

Job Description

Responsibilities

  • Serve as a thought-leader and key strategy driver for Digital Health Department
  • Educates and teaches both internal and external BSWH employees around Design Thinking and Customer Motivated product philosophies
  • Works and advises across multiple departmental verticals/teams
  • Stay updated on the latest consumer technology and trends. Demonstrate a point of view on experience and interface design. Ensure the customer voice is present throughout the product cycle.
  • Identifies problems/opportunities from a Digital Innovation perspective
  • Runs the development of the vision and delivery of innovative new products to keep the business relevant and results-oriented
  • Conduct market research to identify user need for new products
  • Prioritize product opportunities using criteria and requirements defined during research
  • Establish requirements and specifications for existing and new products
  • Clearly communicate vision and goals of existing and new products

Requirements

  • EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
  • EXPERIENCE - 3 Years of Experience

Benefits

  • Immediate eligibility for health and welfare benefits
  • 401(k) savings plan with dollar-for-dollar match up to 5%
  • Tuition Reimbursement
  • PTO accrual beginning Day 1
  • Note: Benefits may vary based upon position type and/or level.
Baylor Scott & White Health logo

Baylor Scott & White Health

With us by your side, there's no stopping you. It's why we're creating a new kind of healthcare at Baylor Scott & White. And we're just getting started.As the largest not-for-profit health system in the state of Texas, Baylor Scott & White promotes the health and well-being of every individual, family and community it serves. It is committed to making quality care more accessible, convenient and affordable through its integrated delivery network, which includes the Baylor Scott & White Health Plan, Baylor Scott & White Research Institute, the Baylor Scott & White Quality Alliance and its leading digital health platform — MyBSWHealth. Through 52 hospitals and more than 1,300 access points, including flagship academic medical centers in Dallas, Fort Worth and Temple, the system offers the full continuum of care, from primary to award-winning specialty care. Founded as a Christian ministry of healing more than a century ago, Baylor Scott & White today serves more than three million Texans. For more information visit: BSWHealth.com.

Founded in 1903
Dallas, Texas, USA
31K employees

Marketing Team

Median Career Experience
15 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$500K
Last Raise
$500K
Grant, 4 months ago

Funding History

  • Nov 2025
    Grant • $500K
  • Jun 2023
    Grant
  • Jul 2022
    Grant

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$812K
Traffic Source Mix
Search
24.8%
Direct
39.1%
Referral
5.5%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~30.8K

Recent News

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Enrollment Marketing Manager

Baylor Scott & White Health · Dallas, TX · Unknown