Responsibilities

• Develops, organizes and edits content for print, digital/social, email and web publications; writes, edits and/or proofs materials in a complete, accurate and timely manner; works with campus partners and vendors on layout and design of publications; assists in the design and production of recruitment and continuing student communication materials; monitors and adjusts content and design of enrollment-related websites. Consults with staff and academic expertise to write and present captivating descriptions of their programs, majors, minors, and concentrations. Creates and maintains an organized communication plan that accommodates communication needs of multiple programs, goals and timelines. Manages enrollment dashboards. Creates content, formats style; provides guidance for standards; sets up configuration and implementation for all applicants supported through the admissions office through matriculation.
• In partnership with the Sr Communications Specialist, collaborates with enrollment managers and other key staff members to develop print and e-communication strategies on suspect, prospect, inquiry, applicant, accepted, confirmed and enrolled student levels. Develops systematic process that align with enrollment staff and new enrollment platforms technologies for the most efficient and effective responsive communication to prospects and newly admitted students.
• Maintains all enrollment-related website content for all enrollment-related websites and social media sites and will be responsible for all updates and edits to online information; ensures that all online information meets CSU standards and compliance policies utilizing content management systems. Updates enrollment website including: news stories, bloggers, costs, student support services, Hobsons links, FAQs, other features, and enrollment events information; i.e., registration process. Manages, reviews and updates social marketing websites. Develops an ongoing understanding of trends in social media and evolving online behavior in order to position the university to have an emerging and competitive online and social media strategy. Manages the various email accounts in enrollment management. Maintains contact/referral list and includes data entry of prospective student information, as needed.
• Facilitates publications and marketing outreach functions to success; regulates the divisional digital signage; establishes operating procedures and provides recommendations on marketing/communications processes for all Enrollment Management areas.
• In collaboration with the Sr Communications Specialist, creates and maintains job aids and documentation for communication systems and tasks; provides related training to enrollment staff and students. Develops, creates, and distributes campaigns and communication engagements as related to the Division. Respond to requests for printed information, prepare direct mailings, prepares and mails information as requested.
• Recommends equipment and technology tools. Records and tracks the current of technology devices or equipment and facilitates SEO for page optimization across websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness for enrollment management goals.
• Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development.
• Perform other job-related duties and special projects as assigned.

Requirements

• Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience.
• In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.
• Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
• Thorough knowledge of web communication techniques, vehicles and formats.
• Working knowledge of copyright and other applicable laws pertaining to publications and the media.
• Knowledge of interview techniques and the ability to define and deliver media messages.
• Working knowledge of marketing and research techniques and methods.
• Working knowledge of applicable software packages.
• Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills.

Preferred

• Master’s degree and/or 2 years of experience in developing or deploying communications strategies.
• Expert knowledge in management tools such as Photoshop, InDesign, Dreamweaver, Illustrator, and Adobe Creative Suite and/or other platforms.
• Experience with Microsoft Suite and Google Suite.
• Demonstrated technical literacy.
• Technical fluency with Oracle/PeopleSoft, Salesforce, CSU Common Management System or equivalent student information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.
• Ability to coordinate the efforts of professional staff in the accomplishment of marketing and communications goals.