Responsibilities

• Lead Social Media & Digital Marketing
• Develop and execute a social media strategy aligned with enrollment goals.
• Manage Enrollment Management social media channels, including Instagram, TikTok, Facebook, and emerging platforms.
• Create and maintain a content calendar supporting admissions and recruitment initiatives.
• Monitor trends, engagement, and platform performance to optimize results.
• Create Engaging Content
• Produce videos, photography, graphics, and written content.
• Showcase student stories, academic programs, campus life, career outcomes, and Catholic identity.
• Coordinate student ambassadors and user-generated content.
• Ensure consistency with University branding and messaging.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in social media marketing and content creation.
• Strong written, verbal, and visual communication skills.

Preferred

• Higher education, admissions, or enrollment marketing experience.
• Experience with photography, videography, video editing, and marketing analytics tools.
• The ideal candidate is:
• Passionate about storytelling and social media.
• Creative, innovative, and audience-focused.
• Data-informed and results-driven.
• Collaborative and relationship-oriented.
• Committed to supporting the University's Catholic mission and values.