Enrollment Communications & Marketing Strategist

Greenville, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive enrollment communications strategy for prospective students and families within a faith-aligned university context.

  • Own enrollment communications across email, text, portals, and AI‑supported tools.
  • Must-have: 2–5 years in communications or enrollment‑related roles.
  • Standout: Experience shaping enrollment journeys and improving UX in higher education.

Job Description

Responsibilities

  • Own and manage enrollment communications across email, text, portals, and AI‑supported tools.
  • Maintain and refine student and parent portals to ensure accuracy, clarity, and ease of use.
  • Serve as steward of the enrollment communication journey, identifying friction points and opportunities for improvement.
  • Collaborate with admission counselors to align communication with recruitment goals and family needs.
  • Monitor engagement and usage data to guide incremental improvements to communication flow and content.
  • Support the planning and execution of admission events and campus visits.
  • Apply appropriate communication and user‑experience best practices within a higher‑education context.

Requirements

  • Alignment with the mission and values of Bob Jones University.
  • Bachelor’s degree in communication, marketing, education, business, or a related field (or equivalent experience).
  • 2–5 years of experience in communications, enrollment, marketing, or a related professional role.
  • Strong attention to detail and a commitment to producing clear, well‑crafted work.
  • Excellent written communication skills with sensitivity to students, parents, and diverse audiences.
  • Comfort learning and managing CRM and communication platforms.
  • Ability to work independently, manage priorities, and exercise sound judgment.
  • A collaborative, service‑oriented posture and appreciation for steady, behind‑the‑scenes impact.

Preferred

  • Experience in higher education or student‑facing services.
  • Familiarity with CRM or marketing automation tools (e.g., Slate, HubSpot, Mailchimp).
  • Exposure to communication strategy, user experience, or digital content development.
Bob Jones University logo

Bob Jones University

Located in Greenville, S.C., Bob Jones University is a biblically faithful, liberal arts university focused on educating the whole person to reflect and serve Christ. BJU offers a unique blend of rigorous academic programs, discipleship, and character and leadership development. We are committed to the truth of Scripture and to pursuing excellence in all we do.

Founded in 1927
Greenville, South Carolina, USA
1.7K employees

Traffic Signals

Monthly Visitors
263.9K
Monthly Google Ads Budget
$265
Traffic Source Mix
Search
26.8%
Direct
33.4%
Referral
5.4%
Social
0.8%
Paid
0.2%

Headcount Trend

Current headcount: ~1.7K

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