Maryland Connect

Enrollment Communications Manager

USA (On-site)

$63K/yr – $73K/yrMid Level3+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive recruitment communications and multi-channel marketing for Frostburg State University, aligning messaging with enrollment goals and brand values.

  • Develop and implement a comprehensive recruitment communications strategy across email, web, social, and print.
  • Bachelor’s degree with 3–7 years’ experience in marketing platforms and cross-functional collaboration.
  • CRM-driven campaign planning and lead nurturing to measurable enrollment impact.

Job Description

Responsibilities

  • Develop and implement a comprehensive recruitment communications strategy aligned with university enrollment goals.
  • Oversee creation of recruitment content: emails, texts, web, social media, print materials and multimedia across platforms (CRM, etc.).
  • Plan, launch, and optimize multi-channel recruitment campaigns (CRM, email automation, Mongoose, etc.).
  • Manage lead nurturing workflows from prospect to enrolled and coordinate event communications for campus visits, webinars, and recruitment daily visits.
  • Develop and review regular reporting and insights to leadership via CRM dashboards, refining targeting and personalization.

Requirements

  • Bachelor’s Degree, with 3-7 years of experience with marketing platforms, demonstrated ability to learn new software, manage projects, and cross-functional teams.

Preferred

  • 3+ years of experience with Customer Relationship Management (CRM) software.

Benefits

  • Position includes the robust University System of Maryland benefits package, which is comprised of annual, personal, and sick leave, holidays, tuition remission, health, dental, vision, and life insurance, and retirement plans.