Responsibilities

• Translate overall university and Digital Learning objectives into a marketing automation approach that delivers progress toward established goals.
• Own the implementation of marketing automation initiatives and multi-channel campaigns (email, behavioral targeting, lead prioritization & qualification, and SMS).
• Oversee journey design: advanced segmentation, dynamic personalization, automation triggers, and iterative optimization of touchpoints.
• Supervise email and SMS marketing efforts: iterative testing, deliverability monitoring, and engagement analytics—ensuring industry-leading open and click rates, funnel movement, and engagement through application cycles for marketing emails and automated enrollment coach outreach.
• Improve, manage, and implement a rigorous email QA process that ensures quality in all marketing activity in keeping with the UT brand.
• In close partnership with Digital Learning’s Applied Innovation team, manage the development and maintenance of data extensions, relational schemas, and integration points across CRM, Marketing Cloud, Data Cloud/CDP, and third-party platforms.
• In partnership with the Digital Learning teams above, enforce communication data governance standards—naming conventions, field mappings, and documentation—to protect data integrity and scalability.
• Manage a rigorous data and design QA and approval workflow that guarantees accuracy, brand consistency, and accessibility for all messaging.
• Ensure compliance with CAN-SPAM, GDPR, FERPA, Accessibility, and other relevant regulations in partnership with Legal and Privacy teams.
• Manage relationships with cross-functional teams, including Student Outreach & Engagement’s enrollment leadership and coaching teams and Applied Innovation’s CRM team to ensure successful campaign execution and scalability.

Requirements

• Bachelor’s degree in communications or related field
• 5+ years of experience in marketing, communications, and/or higher education or combination of other relevant experience including internships, assistantships, or part-time work.
• 5+ years managing customer-relationship and email-marketing platforms (e.g., Salesforce, Slate, HubSpot), including platform selection, configuration, and team oversight.
• Exceptional verbal and written communicator, adept at presenting complex strategies to senior leadership and cross-functional partners.
• Strong organizational planner who oversees multiple initiatives concurrently setting priorities, allocating resources, and driving projects from kickoff through delivery.
• Deep understanding of marketing and communication principles; able to define channel strategies (email, SMS) and establish QA, approval, and compliance frameworks.
• Hands-on knowledge of HTML/CSS to guide technical teams and ensure campaign fidelity.
• Skilled at synthesizing quantitative insights—compiling and analyzing performance data, translating results into actionable recommendations, and making high-impact decisions.
• Demonstrated ability to lead diverse teams and work effectively with internal staff and external vendors.
• Comfortable juggling competing priorities, anticipating risks, and applying critical thinking to solve complex challenges.

Preferred

• Master’s degree in communications or related field
• 7+ years of experience in marketing, communications, and/or higher education (recruitment, admissions, enrollment, student services preferred) or combination of other relevant experience including internships, assistantships, or part-time work.
• Experience in the higher education sector (recruitment, admissions, enrollment, student services, or student success communications)
• Intermediate to advanced experience in Slate and/or Salesforce Marketing Cloud
• Advanced skills in presenting complex campaigns and reports to leadership
• Experience working with a project management system (Asana preferable)
• Higher education experience and working with internal teams to execute omni-channel marketing campaigns