Engagement Specialist

Responsibilities

• Execute daily, strategic community engagement across 20+ assigned client Instagram accounts.
• Ensure each assigned client receives a minimum of 60 minutes of dedicated, intentional engagement per week.
• Independently organize and manage weekly engagement schedules to ensure consistent coverage across all accounts.
• Identify and connect with relevant audiences, prospective customers, local businesses, industry professionals, and complementary brands.
• Write thoughtful, personalized comments and interactions that reflect each client's unique voice and positioning.
• Engage with Instagram Stories, posts, and relevant community conversations.
• Research target audiences, geographic markets, and industry communities to identify valuable engagement opportunities.
• Follow individualized engagement strategies, brand guidelines, and established agency processes.
• Maintain accurate records of engagement activity, time allocation, and completed responsibilities.
• Monitor relevant comments and interactions, responding or escalating inquiries as appropriate.

Requirements

• A bachelor’s degree in marketing, communications, public relations, or a related field is preferred.
• Previous professional experience in social media engagement, community management, or organic audience development.
• A strong understanding of Instagram and how intentional engagement contributes to brand awareness, audience growth, and relationship building.
• The organizational ability and professional confidence to manage engagement responsibilities across 20+ client accounts.
• Exceptional time management skills, including the ability to prioritize responsibilities and maintain consistent weekly engagement across a substantial client portfolio.
• Excellent written communication skills and the ability to adapt naturally to different brand voices.
• Strong attention to detail, particularly when working across multiple accounts with distinct audiences and guidelines.
• A high level of personal accountability, reliability, and ownership over assigned responsibilities.
• A proactive approach to communication, including the willingness to ask questions, share concerns, and address challenges before they affect client deliverables.
• The ability to work independently while remaining collaborative, receptive to feedback, and engaged with the broader team.

Preferred

• A bachelor’s degree in marketing, communications, public relations, or a related field is preferred.