Responsibilities

• Own TouchCare's member lifecycle marketing strategy across awareness, onboarding, activation, engagement, and retention, with clear KPIs for each stage.
• Build and run multi-channel engagement programs across email, SMS, push, in-app, social, and emerging channels.
• Design automated, triggered journeys that deliver personalized messages at key moments, such as preventive care timing, new-hire onboarding, plan changes, and moments of care.
• Partner with the Data team to define member segments and build scalable audience strategies that improve targeting and relevance.
• Lead member research, in partnership with Product Design, to uncover insights that shape messaging, content, and campaign strategy.
• Use automation and AI tools to scale personalized campaigns across segments and client populations, partnering with Product and Engineering on the data and integrations that make it possible.
• Run a disciplined testing roadmap (A/B and multivariate) across content, timing, and channel mix, and turn results into repeatable playbooks.
• Measure campaign and funnel performance, report on activation, utilization, and retention, and deliver data-driven recommendations to leadership.
• Partner with Product and Marketing leaders on go-to-market plans for new products and features launched to members.
• Collaborate with Content Marketing on educational and seasonal member content (e.g., open enrollment, year-end benefits reminders) that drives awareness and repeat utilization.

Requirements

• 5+ years of experience developing and executing multi-channel lifecycle, CRM, or engagement marketing programs for a consumer or member audience.
• 2+ years of experience in employee benefits, healthcare navigation, health tech, or HR tech, with a working understanding of employer-sponsored health plans and how employees engage with their benefits.
• Hands-on expertise with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integration (Vitality, Salesforce, HubSpot).
• A proven track record of improving activation, engagement, or retention metrics through segmentation, personalization, and experimentation.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Domo, Tableau); comfortable building dashboards and turning data into action.
• Excellent writing skills and the ability to make complex healthcare and insurance topics simple and compelling.
• Experience collaborating cross-functionally and driving alignment across multiple stakeholders.
• Strong project management skills, high standards for quality, and a strong sense of ownership.
• A problem-solving mindset and comfort navigating ambiguity in a fast-paced, growing company.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent experience.

Preferred

• Experience marketing a B2B2C product, where member engagement depends on employer and broker partners.
• Familiarity with open enrollment cycles, broker channels, and employer benefits buying cycles.
• Working knowledge of SQL or experience pulling data directly from a data warehouse.
• Experience using generative AI tools to scale content creation and personalization.

Benefits

• TouchCare offers a competitive benefits package, including medical, dental, vision, paid time off, parental leave, and other company-sponsored benefits.