Responsibilities

• Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank's lending and banking products
• Define the engagement strategy and marketing roadmap against KPIs such as app downloads, monthly active users (MAU), and products per member, partnering with Lifecycle Marketing to activate the strategy across channels
• Develop a deep understanding of member needs, competitors, and market trends, using insights to inform positioning, messaging, prioritization, and growth opportunities
• Partner with Product, Design, and Brand to define and optimize the membership value proposition and develop go-to-market strategies across channels and member segments
• Build integrated campaigns and go-to-market plans with channel owners, Product, and Marketing Operations, using funnel and engagement performance to continuously improve the end-to-end member journey
• Translate marketing and member needs into clear product requirements, partnering with Product leadership to shape experiences that recognize and reward member loyalty
• Lead cross-functional initiatives through change and growth cycles, aligning teams around clear goals, priorities, and outcomes across product lines and channels
• Partner with Legal and Compliance throughout strategy and execution to ensure marketing initiatives and messaging meet applicable regulatory requirements

Requirements

• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments
• Bachelor's degree or higher, or equivalent combination of education and experience
• Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement
• Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions
• Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives
• Strong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teams
• Highly collaborative with demonstrated ability to lead through influence without direct authority
• Strong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment
• Hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts

Preferred

• Experience in financial services, fintech, or another regulated consumer industry
• Experience with credit monitoring, financial wellness, or other data-driven insight products

Benefits

• we offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.