Responsibilities

• Audit talent-facing channels, including LinkedIn Life, Glassdoor, Indeed, the careers site, and employer search results.
• Partner with Corporate Communications to ensure talent content is aligned with broader company messaging and social guidelines.
• Establish baseline metrics for followers, career site traffic, applications, engagement, and employer ratings.
• Identify opportunities to strengthen our employer reputation and candidate experience across digital channels.
• Develop and execute an employer brand awareness strategy focused on attracting talent in the Plano and greater DFW market.
• Build campaigns centered around employee voices, workplace culture, life at the Plano office, and priority hiring needs.
• Create targeted content and promotional campaigns to support high-priority openings.
• Identify relevant talent audiences and channels to increase awareness among candidates in the local market.
• Support recruiting events, campaigns, and other initiatives designed to increase employer visibility.
• Build and execute recruitment marketing programs designed to generate a strong pipeline of qualified applicants.

Requirements

• 4+ years of experience in recruitment marketing, employer branding, talent marketing, social media marketing, or content marketing with a hiring/recruiting focus.
• Demonstrated experience developing and executing employer brand or recruitment marketing campaigns.
• Portfolio demonstrating short-form video and social content that you have planned, produced, shot, or edited.
• Experience auditing and improving employer brand channels such as LinkedIn, Glassdoor, Indeed, and career sites.
• Experience using digital channels to generate applications, leads, or candidate pipelines.
• Hands-on experience with an Applicant Tracking System (ATS) and recruiting CRM.
• Experience with career page optimization, talent communities, candidate nurture, or source tracking; Greenhouse experience is highly preferred.
• Strong understanding of social media strategy and talent-focused content creation.
• Ability to coach recruiters, hiring managers, and other non-creators to confidently participate in video and social content.
• Basic video editing capabilities using tools such as CapCut, Descript, Adobe Premiere, Canva, or similar platforms.

Preferred

• Experience running paid LinkedIn or other social media campaigns.
• Experience with SEO, SEM, search marketing, or email nurture campaigns.
• Event marketing experience, including in-person or virtual recruiting events.
• Experience working within a large enterprise, technology, consumer electronics, or similarly complex organization.
• University recruiting or early-career talent marketing experience.
• Experience with recruiting analytics, campaign attribution, or marketing automation.