Responsibilities

• Continue to develop and implement a comprehensive employer branding strategy that aligns with the company’s values, culture, and business goals
• Build purposeful brand awareness by creating and executing strategies for acquiring top talent
• Improve career site SEO to increase organic traffic and candidate conversion
• Partner with Marketing and Talent Acquisition leadership to position the company as an employer of choice
• Create compelling recruitment content, including employee stories, videos, social media campaigns, articles, career site content, email campaigns, and campus recruiting materials
• Manage and grow the company’s presence on candidate-facing social media platforms (Instagram), fostering positive relationships with candidates and the broader professional community
• Ensure recruitment campaigns align with broader corporate branding initiatives
• Support hiring events, career fairs, and campus recruiting campaigns
• Measure campaign performance and continuously optimize results
• Research where targeted talent populations spend time online